Indicative per-SKU product photography rates by category, scale and geography, for planning a budget. These are ranges, not quotes. CC BY 4.0 licensed.
| Category | Studio range | Studio median | AI median | ฮ |
|---|---|---|---|---|
| Apparel โ basics | $35โ$70 | $48 | $22 | โ54% |
| Apparel โ premium / on-body | $60โ$120 | $82 | $28 | โ66% |
| Footwear | $45โ$95 | $64 | $25 | โ61% |
| Jewelry โ fine | $80โ$200 | $135 | $45 | โ67% |
| Beauty & fragrance | $60โ$140 | $90 | $35 | โ61% |
| Furniture / home | $120โ$350 | $215 | $65 | โ70% |
| Electronics | $45โ$110 | $72 | $28 | โ61% |
| Food & beverage | $30โ$80 | $52 | $24 | โ54% |
Source: Advertflair benchmark 2026 Q2. Indicative ranges for planning, not quotes; the underlying sources are being re-verified. Ask us for the basis of any figure.
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| Component | % of cost | $ value |
|---|---|---|
| Studio rental | 22% | $17.60 |
| Photographer fee | 18% | $14.40 |
| Stylist + retoucher | 15% | $12.00 |
| Sample handling + shipping | 14% | $11.20 |
| Model + casting | 13% | $10.40 |
| PM overhead | 10% | $8.00 |
| Equipment / consumables | 5% | $4.00 |
| Insurance / legal / misc | 3% | $2.40 |
Illustrative cost stack for planning; not a quote.
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